UK businesses failing to prepare for geopolitical change say TMF Group
Having already received print coverage TMF Group came to us wanting opportunities to profile their CEO (Mark Weil) and to position themselves as a voice for geopolitical change. During this time, Britain was about the leave the EU so the news agenda was dominated with Brexit news.
However, we strategically planned to offer interviews with Mark at the start of the week knowing Brexit was at the end of the week to ensure that the story was relevant for the agenda, but didn’t get lost in Brexit. As a result, we secured the TMF group on national broadcast outlets including TalkRadio, Jazz FM as well as landing Marc a feature on Sky News.