Amazon Future Engineer123
Amazon Future Engineer
We worked with Amazon to launch and raise awareness of their new programme “Amazon Future Engineer”. Amazon Future Engineer is a comprehensive childhood-to-career programme to inspire, educate and enable children and young adults from low-income backgrounds to try computer science. We filmed on site at their fulfilment centre in Tilbury, Essex, as the first class was underway with primary school children from a local school. We also interviewed and filmed Fiona McDonnell, Director of Consumer Retail at Amazon, a week before the announcement was made and produced B-roll and separate social videos that Amazon used on their social channels.
We used our extensive contacts to secure top tier coverage on a range of national broadcast outlets including Sky News, Talk Radio, Jazz FM and Wake up to Money. We also landed a feature on BBC North West Tonight, all of which delivered key messages for Amazon. Total potential reach of the campaign was over 7,540,000.