Babylon launch their 24/7 Digital Health Care Services
Babylon Health were looking for broadcast coverage at the early stages of lockdown where they wanted to launch their 24/7 Digital Health Care Services. During this time, many companies were looking for broadcast coverage promoting their health services for COVID-19 but Babylon wanted to stand out.
We strategically arranged for Babylon to provide us with spokespeople of hospital trusts that were using the application to front the campaign alongside their CEO and founder, so that they could get across to the media and audiences a true understanding of how their COVID-19 Care Assistant worked in practise and benefited those in need.
As a result we received UK coverage from national outlets including LBC along with 996 pieces of TV & Radio coverage in the US. This coverage delivered an 117% increase in installs.