Launch of Barclaycard’s Q2 & Q3 SME Barometer reports
Over the last six months, we have been supporting Barclaycard with the launch of their second and third SME Barometer reports which offered insight into the state of the UK SMEs.
Both reports showed that overall, small and medium sized businesses were optimistic about their future despite the pandemic. The second report actually revealed that SMEs outperformed their own expectations during the country’s lockdown.
Fronting both campaigns was Emma Jones, Founder of SME network Enterprise Nation, who spoke on both occasions to CNBC’s Street Signs, Bloomberg Radio, Bloomberg TV, Jazz FM’s Business Breakfast and regional radio. We also secured an interview with Rob Cameron, CEO of Barclay’s Payments on Sky News Ian King Live.
Alongside our spokespeople, we also had access to local businesses in London whose story was covered on ITV London’s evening news.