British Red Cross Supporting Beirut Victims
As we started to wrap campaign activity on our 150th Anniversary of the British Red Cross, reports started to come in that there had been a major explosion in Beirut.
It was understood that the explosion was clearly going to cause a huge loss of life and cause wider damage in Beirut, Lebanon, which was already struggling under the pressures of COVID19.
We began talking with the organisation about the response immediately – bringing into sharp focus the importance of the charities work now as it was 150 years ago.
Our strategy was three-fold;
1. Sharing news with broadcast outlets to clear any misconceptions and misunderstanding of what was happening on the ground – at this stage we offered spokespeople from the UK.
2. Launch of the appeal: By the evening, the British Red Cross launched an appeal which Broadcast Revolution alerted media outlets to. We did not offer spokespeople – but included details of all information people might need to offer help and support.
3. Speakers: During the following days we offered up various spokespeople here in the UK and in Lebanon to comment on the issues being faced, what was needed and how the situation may challenge the nation.
Wehave been able to secure interviews across BBC Radio 5 Live, Sky News, Good Morning Britain, CNN International and LBC.
We have also worked closely with media to shine a light on the emergency appeal which has been launched securing coverage across Sky News, LBC and multiple regional BBC's through GNS – allowing people who want to help here in the UK information about how they can.