British Red Cross fighting on behalf of refugees during COVID-19 - Broadcast Revolution

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British Red Cross fighting on behalf of refugees during COVID-19

For the British Red Cross National Refugee Week is usually a celebration of all of the benefits refugees bring to the United Kingdom. But, as with everything in 2020 the week was impacted by COVID-19. We handled the broadcast media relations for the British Red Cross as it, alongside other charity groups, wrote to Home Secretary calling for further support for those seeking asylum in the UK during the pandemic. Specifically targeting newsrooms to balance political sentiment, we secured coverage across international outlets such as Al Jazeera, BBC Radio Manchester, BBC Radio Leeds, BBC Radio London and ITV regional TV.

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