Broadcast Consultancy and Strategy Development
Broadcast consultancy and strategy development
We're an agency that prides itself on honest broadcast consultancy. Our aim is to deliver valuable and impactful broadcast coverage, so our focus always starts with how best to tell our client's story effectively rather than how much budget they have.
We work closely with brands to build long-term broadcast strategies based on their business needs - whether that be raising the profile of your new company CEO, becoming an authoritative voice within your industry, or successfully achieving proactive coverage in a different priority area to your current market. By building collaborative relationships with our clients, we develop bespoke broadcast strategies – there is no “one size fits all" approach at Broadcast Revolution.
Our team aims to maximise the untapped opportunities in broadcast when building a strategy.
Reacting to the news agenda
Our reactive broadcast strategy is at the heart of our operation. We regularly receive requests from national media looking for expert spokespeople to commentate on breaking news stories – whether it's the latest government announcement on stamp duty, or the UK’s obesity crisis – as well as longer feature discussions on topics such as health and wellbeing.
We sit down with clients to compile a list of their key spokespeople, identify the topics that the business has an opinion on, and share where they might offer useful insight. Our team is always up-to-date with the news agenda and will share reactive opportunities with clients on an ongoing basis, to add value and put the brand on the media’s radar.
Ongoing, two-way dialogue
We're a broadcast consultancy that likes to think we do things a little differently to others. Working alongside our reactive broadcast model is our ‘Broadcast Revolution spokesperson list’, from which we pitch out to national and top tier regional broadcasters on a regular basis. This not only keeps our clients front of mind with the media for any opportunities, but also means we're able to add value via this ongoing two-way dialogue between the media and the brand.
We always like to be involved early on with the campaign creation, so that we can input our broadcast knowledge and expertise - helping you to cut through the noise and maximise your campaign results. Our ongoing conversations with the media help us to gain insight on the stories they're working on and guests they're keen to hear from, ensuring we're ahead of the curve with potential opportunities for our clients.
Data driven insight
Our research and insights also aids us when we look to build a broadcast strategy. By utilising our monitoring and analysis tool, we can show our clients how their competitors perform in their space, what their share of voice is and (best of all) how our clients can compete against this.