BUPA on Teen Mental Health123
BUPA on Teen Mental Health
We worked with BUPA to highlight how the pandemic has left three in four teens with physical health issues including hair loss, digestive problems, migraines, lethargy or weight changes. This has left over 3.9 million teens feeling close to breaking point.
Coverage on BBC Radio 5 Live tonight at 22:35, Talk Radio, BBC and commercial radio stations.
We utilised new data released by BUPA as part of its Teen Minds: Living Through a Pandemic and Beyond campaign which showed that 4.1 million young people have experienced symptoms of poor mental health over the last ten months.
We used our extensive contacts to secure top tier coverage on a range of national broadcast outlets including BBC Radio 5 Live and talkRADIO. We also landed coverage on BBC regional outlets, all of which delivered the key messages by BUPA. Total potential reach of the campaign was over 5,766,000.