Achieving Broadcast Coverage that Drove Commercial Interest for Queen Margaret University (QMU)

At Broadcast Revolution, we play a key part in driving impact for our clients through broadcast PR. When the experts at Queen Margaret University (QMU) developed a new sustainable alternative to Palm Oil, we delivered awareness of their project across both national and international media, ensuring the story of the University’s innovative work rapidly went global – gaining the exposure they needed to drive commercial interest. 

Who Are They: Queen Margaret University is renowned for immediately relevant research and innovation, and has widely recognised expertise in business, the creative industries, education, health and rehabilitation, and social sciences.

Sector: Higher Education 

Objective: Create a buzz around the launch of a new sustainable alternative to Palm Oil, raise awareness of QMU and the profile of their experts to help showcase the innovative solutions they’re creating, and drive commercial enquiries.

The Challenge: Broadcast Revolution were tasked to bring this story to a global audience, and drive the awareness and commercial interest needed to realise the huge potential of their work. 

What We Delivered: Using an expert female spokesperson to conduct interviews, the team at Broadcast delivered high-quality, far-reaching national (across STV, BBC Radio 4, BBC Radio 5 Live, BBC Radio Scotland, regional BBC stations, LBC News and Virgin Radio) and international broadcast coverage, both online and in specialist press environments. 

This generated huge interest in the story and ensured QMU was inundated with interview requests from international media, and the coverage has subsequently led to significant commercial interest from businesses and potential investors across Scotland, England, France, Germany, India and Australia. This continues to grow, driving forward a game-changing project and elevating the vital work of QMU. 

The Impact: “Broadcast Revolution produced excellent results for QMU, helping to achieve a level of national broadcast media cover for a research project that would have been almost impossible for us to secure on our own.  Working together with our communications and academic teams, Broadcast Revolution’s initial work in achieving national radio and TV cover, quickly resulted in a significant ripple effect. 

The story of the University’s innovative work in creating an alternative to palm fat for the bakery industry rapidly went global. Over the next few days and weeks, we were inundated with interview requests from international media (TV, online press, and specialist press). In addition, the story generated commercial interest from businesses and potential investors across Scotland, England, France, Germany, India and Australia. That interest continues to grow.”

Queen Margaret University (QMU), Edinburgh.