We worked with Asda to launch their “Happy to Chat” initiative.

  • ClientAsda
  • ObjectiveIncrease social interaction between customers and delivery drivers

We worked with Asda on the issue of social interaction during the pandemic.

Asda found that 42% of customers shy away from starting a conversation with delivery drivers as they do not want to be a burden. For many people, this means they have very little social interaction, especially during the pandemic!

By tapping into the fraught emotions many of us were experiencing, we worked with Asda to launch the Happy to Chat scheme. The scheme encouraged drivers to add “Happy to Chat” badges to their uniforms to let customers know they are welcome to chat.

The light-hearted good news story was a hit in the doom and gloom agenda, especially once the Royal Voluntary Service backed it. The initiative received the royal seal of approval when The Queen bestowed an honour onto Geoff Norris, one of Asda’s delivery drivers, for his duty to his community through the pandemic.

Geoff appeared with Sam Ward, Deputy CEO, the Royal Voluntary Service, on Sky News and various BBC’s, including Leeds, London, Lancashire, and Cambridgeshire.

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