Launching Kinder Surprise’s new Master of Play Festival app
We were thrilled to work alongside Kinder on launching its new free mobile app through its Masters of Play Festival. The app – which brought Kinder toys to life in the digital world – aims to unite families through play and to spark children’s imaginations.
The aim of the livestream was to encourage individuals to engage via social media, to visit the Kinder website, and to have fun! The session included a street dance tutorial, story time, a drawing class, and a workshop on dinosaurs.
We secured coverage on eight BBC stations including Manchester, Nottingham, and Devon, as well as an array of more targeted regional stations.