We reacted to Ford Fiesta breaking news with Auto Trader

  • ClientAuto Trader
  • ObjectiveReact to breaking motoring news to position Auto Trader as an expert voice

When Ford announced that it would be discontinuing the iconic Ford Fiesta in October 2022, our newsroom was quick to react.

By offering commentary from the motoring experts at Auto Trader, we were able to secure a number of national interviews which discussed the model of car, why it was so iconic, and what this could mean for consumers.

We were able to secure national interviews with Auto Trader’s Erin Baker, including BBC Breakfast.

Coverage: BBC Breakfast

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