We worked with Amazon Literary Partnership to promote 2022 application openings
Our Content team worked alongside the Amazon Literary Partnership (ALP) on a video production project to showcase its Literacy Pirates programme and announce that they are welcoming new applicants. The Literacy Pirates works with children aged 9-12 to boost their self-esteem in reading and writing.
The video showcased the programme’s Chief Executive and a selection of ‘Young Pirates’ in a lively and colourful manner. Our approach was to highlight the creative setting of the pirate ship that the children learn and get them to tell their stories. By creating the video in situ, we were able to drive emotion and show how the partnership brings smiles and confidence to young people.