Some might think that August is too early to start talking about Christmas, especially on the hottest day of the year, but Argos was able to spread some joy across broadcast media as they revealed the expected top toys for Christmas 2020.
Working with the retailer, we designed research that highlighted the toys young people were looking for and how lockdown impacted those toys. The study showed that parents were reminiscing about their childhood toys, many of which have emerged during the lockdown period to improve family time at such a challenging point.
We brought on board the UK’s leading toy expert, Peter Jenkinson, and Juliet Ward from Argos, who revealed the list to stations across the country. We secured coverage on talkRADIO, Sky News Radio, BBC Radio Leeds, BBC Radio Sheffield, BBC Radio Derby, BBC Radio Cornwall, BBC Radio Hereford & Worcester, and many more.
