We worked with Halifax in their quest to help parents talk to their kids about savings.
We were delighted to work alongside Halifax to produce a podcast series targeting parents. The podcast looked at helping parents discuss the big ‘s’ word with their kids – savings!
Elizabeth Kilby, a child psychologist from Channel 4’s Secret Life of a Four Year Old, was the podcast host and interviewed parents, including writer and parent Candice Braithwaite.
The series covered topics including money worries, digital banking, and household finances, giving parents a platform to access advice about how they can talk to their children.
Our Content team managed the full podcast production, including scouring contributors, script development, creating podcast trailers, and seeding the content across all podcast platforms.
Our pocket money podcast featured in the top 25% of all podcasts in its first week.