We worked with John Lewis & Partners to discuss how Brits are preparing for the holiday early this year.

We worked with John Lewis & Partners to discuss how Christmas had come early across the nation.

When it comes to dream jobs, Head of Christmas sounds pretty cool, right?

We worked with the top guy himself (no, not Santa), rather Dan Cooper, Christmas Buyer, John Lewis & Partners, as he gave us the lowdown on how Christmas has come early for many as a result of the pandemic.

Intel from the consumer giant found that Brits were preparing earlier than usual for the festive season. All across the nation, people were putting up Christmas decorations, scouting gifts, and fetting in the festive spirit across the nation, and John Lewis & Partners was no exception. This stemmed directly from the pandemic, as many of us looked for something to take our minds off the doom and gloom.

The good news story was a hit across business and consumer channels and stations, landing coverage on BBC Breakfast, BBC Radio 2, Times Radio, Talk Radio, LBC, BBC regional radio stations, and more. The campaign had a total estimated reach of over 10 million listeners.