Make A Wish is a phenomenally well-known name, but when research revealed that over 63,000 children in the UK had a life-limiting or threatening condition, the brand decided to run an awareness campaign. This decision ensured that those eligible were aware of the organisation’s service.
We used the high-profile nature of Make A Wish to leverage its celebrity ambassadors. We had the key to our sell-in linked with the creation of B-roll and case studies. After producing the B-roll and marketing videos, we planned our broadcast day for World Wish Day.
We gained coverage on ITV News Lunchtime, Sky News, London Live, ITV Wales, NVTV, BBC Radio Scotland, and The Hits Network through Make A Wish spokespeople, recipients, volunteers, and ambassadors, BBC Radio Manchester, Leeds, and West Midlands.
