After discovering that 2.3 million British children were unable to name more than 10 countries, Monopoly went on a mission to help inspire children, and parents, to explore the world around them.
We worked with the game brand to commission research which revealed that children were more likely to have heard of fictional places like Gotham, Zootopia and Neverland, over real places like Shanghai, Peru and Cape Town.
To help inspire children, we partnered with exploring icon, Steve Backshall, who encouraged them to take notice of the world around them.
As a result, we secured coverage on Sky News, talkTV, talkRADIO, London Live and 10 BBC regional stations.
Coverage: Sky News