With new research from Oral B showing that the pandemic has prompted a surge in dental problems, we worked with the brand and Sir Mo Farah to get the nation to brush their teeth.
Our work took place in two phases. The first was in-person interviews with broadcast media. These interviews took place in the lead-up to the Olympic qualifiers – prime time to be with Mo! The second phase of our work took place in schools as Mo discussed the importance of oral hygiene with the youngsters.
We approached top tier national broadcasters with the interview opportunity. We landed coverage across Newsround, Sky News, Euronews, LBC, Times Radio, Channel 4 News, Sky News Radio, The Jeremy Vine Show, Sky Sports News, and BBC Asian Network.
