Oxfam launch London Fashion Week in style

  • ClientOxfam
  • ObjectiveLaunch London Fashion Week with Oxfam and show that second-hand isn’t second best

In the run up to London Fashion Week, we worked with the team at Oxfam as they prepared to launch the opening night with a second-hand fashion show.

The aim of the show was to overturn the narrative that second-hand is second best, and encourage people to think about the impact on the planet when shopping for clothes.

We were able to offer behind the scenes access to the show, exclusive interviews with the celebrity walkers taking part, as well as expert commentary form stylist Bay Garnett and Oxfam’s CEO.

With all of these assets, we were able to deliver 25 pieces of coverage across national TV and radio, including: Lorraine, This Morning, Times Radio, Morning Live, BBC News, BBC 5 Live, BBC Asian Network, BBC 6 Music, BBC World Service, BBC Radio 2, Channel 4 News, Sunday Live, GB News and BBC Regional radio across the UK.

Coverage: Lorraine

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