During Pancreatic Cancer Awareness Month, we worked with our client, Pancreatic Cancer Action to tell people about the links between this type of cancer, weight loss and rising blood glucose.
New research had found that this type of cancer could be identified up to three years earlier, dramatically increasing survival rates.
By working with case studies, we helped our client call on clinicians to conduct more regular BMI and glucose assessments, to help identify this form of cancer.
As a result, we were able to deliver coverage on ITV News, ITV Meridian, STV, BBC Scotland, BBC Humberside, BBC Hereford & Worcester, BBC Newcastle, BBC Humberside, BBC WM, Bauer WM, Greatest Hits Manchester and many more.
Coverage: ITV News