Alongside the team at Santander, we worked to cut through the noise and strike the point of difference to bring the industry giant’s SME report to life. The report looks at the state of play for businesses across the UK.
Having seen the decline of British high street retailers throughout 2021, we advised Santander to focus on the number of SMEs planning to move away from the high street and other inner-city premises. In case you were curious, that number was 29% of surveyed small businesses! Reasons varied from cost of rent to permanent closure.
With Susan Davies, Head of Business Banking, Santander UK, at the forefront, we also offered up a range of small businesses up and down the UK to speak with broadcast media.
The work secured national coverage on BBC Radio 4’s Today programme, Sky News Ian King, LBC, and many more.
