On the 32nd anniversary of Nelson Mandela’s release from Robben Island, Tukwini Mandela, Nelson Mandela’s granddaughter, highlighted the need for better education of Black History.
The campaign came about as research from Snap Inc., the parent company of Snapchat, revealed that 53% of people in the UK feel that they do not know enough about Black history. This data is mirrored in that just 32% of people recognise famous historical Black figures – almost half the levels of those that recognise white ones (63%).
We partnered with Snap to launch a fully immersive educational lens with Black Cultural Archives. The lens allowed users to learn about the hidden Black history in London’s Trafalgar Square. We coupled this by spearheading the creation and dissemination of all assets, meaning we were able to run a truly 360° campaign. This included video footage for online titles and B-roll for broadcast, ensuring we could showcase the story in an engaging light.
The story aired on ITV News at 10, BBC World, Radio 4’s Woman’s Hour, talkRADIO, LBC, and many others.
