The Athletic launch an Emergency Football Hotline for the World Cup

  • ClientPretty Green x The Athletic
  • ObjectiveLaunch The Athletic’s Emergency Football Hotline for the World Cup

Ahead of the 2022 World Cup starting, we worked with The Athletic to launch The Emergency Football Hotline.

Research had found that football is the most argued about sport in the UK, and that 70% of fans argue about football with friends, so The Athletic launched its very own hotline to give fans advice.

We teamed up with legend, Alan Shearer, to announce the launch of The Emergency Football Hotline, so that fans could sit back, relax and enjoy the beautiful game.

We garnered coverage on BBC News, LBC, LBC News, talkSPORT, BFBS, BBC Ulster, BBC Wiltshire and BBC Leeds.

Coverage; talkSPORT

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