Visit Iceland raise awareness of the destination as a closer alternative for space travellers

  • ClientVisit Iceland
  • ObjectiveRaise awareness of the destination as an alternative for space travellers

Following the growing demand for space travel, Visit Iceland launched its first ever space billboard encouraging space tourists to consider Iceland as a viable alternative, and soak up incredible earthbound wonders without the need to launch themselves into the stratosphere.

As space tourism continues to rocket with galactic travellers attempting (and to date, failing) to take off, Iceland has a message to share to all budding space tourists: Iceland. Better Than Space.

We secured coverage on Sky News Climate who used the campaign b-roll – a great example showcasing the importance of having engaging and powerful visuals for campaigns.

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