Bumble show that women were ‘downplaying’ their interest in sports when dating

  • ClientBumble
  • ObjectiveShow that women are changing their behaviour when dating to downplay their interest in sport

The summer of 2022 celebrated the achievements of women in sport, with the Lionesses being crowned champions at the Euros.

Ahead of this, Bumble discovered a trend of ‘downplaying’. This was where women would be hesitant to bring up an interest in sports on a date due to a fear of being judged or challenged on their knowledge.

We partnered with Lioness, Katie Zelem, who opened about her personal experience as a female athlete, and the challenges she had faced, including lying about her career when meeting new people.

The story ran on talkSPORT, Heart, BBC 5 Live, LBC, BBC Manchester, BBC Leeds, BBC Newcastle, BBC Lincolnshire, BBC Leeds BBC Hereford & Worcester, BBC Cornwall and Greatest Hits Manchester.

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