Celebrating 150 Years of the British Red Cross
The British Red Cross called on Broadcast Revolution to support communications around the 150th anniversary of the charity.
To celebrate the pivotal moment the charity created an online exhibition called 150 voices which explored the history of the charity through stories, images and voices of people who have been involved from the beginning.
Prince Charles recorded a video message to volunteers, HRH The Queen wrote to every volunteers and the Duchess of Cambridge also wrote about her pride in her Great-Grandmother’s role in the organisation.
Our strategy was to ensure that materials were handled sensitively and delivered on time to media whilst also ensuring that media have enough planning time to build packages.
We engaged with top tier media ahead of time to alert them to what was coming and what materials would be available – from this we were able to start engaging specific outlets on packages.
Working closely with the Palace and the British Red Cross, we handled the launch announcement of the exhibition by shining a light on its work, how the Royal Family were involved and what people could expect.
As a result of efforts, we secured packages and Chief Executive interviews with BBC Breakfast, BBC Radio 4, Good Morning Britain, Lorraine, Sky News, C5 News, Bloomberg and BBC Newsround.
Handling the news and the assets we have also over 1,000 items of coverage including 219 items of TV coverage including all regional output across ITV and BBC television. Radio coverage included BBC Radio 4, BBC Radio 5 Live, BBC Radio 2, BBC Radio 3, BBC World Service Radio, LBC, TalkRadio and most of the commercial and BBC regional networks