Charity Walk to support Just Like Us123
Charity Walk to support Just Like Us
We’re proud to have an ongoing relationship with Just Like Us, a charity which supports LGBT young people and encourages inclusive education. That’s why when we heard about Neil’s mission, we wanted to make a difference with broadcast.
‘Wonder-Dad’ Neil, from Merseyside, reacted to his son, Alex, coming out by not only telling him how proud he was, but by showing him. Neil walked the equivalent distance of Lands End to John O Groats in Merseyside, due to COVID restrictions, and raised money for a LGBT youth charity, Just Like Us.
We were able to help raise awareness of Neil’s mission, and Just Like Us, to help him reach his goal of raising £1,000. We did this by targeting media local to him, as well as nationals, and were able to secure coverage on BBC Radio 5 Live, BBC Merseyside and Cheshire’s Silk.