Eldery population targeted by Covid scams - Broadcast Revolution

Case Studies123

Eldery population targeted by Covid scams

During the early days of the Coronavirus pandemic, we saw the media pivot between different vulnerable groups of people who were negatively impacted by the nationwide lockdown.

We worked with fraud prevention service CIFAS to raise awareness of the elderly population being targeted by new scams that were emerging in the wake of the crisis.

CEO of CIFAS Mike Haley sat on the government’s advisory board who were planning their response to COVID-19 scams and cyber security. We offered him up to broadcast media to offer his advice and insight into the measures the government were taking to combat fraud.

He featured on ITV News Granada discussing the rise in scams in the North West of England.

Copyright 2019 – Broadcast Revolution Privacy Policy