Co-op Funeralcare Easing Fears During COVID19
The Co-op estimates that 9.7M Brits were been denied the chance to say goodbye to their loved one, due to lockdown restrictions. For many, the inability to say their final farewell has led them to bottle up their grief.
Of this group, 61% say that nothing has helped them to grieve – suggesting the nation was entering a prolonged period of mourning in the coming months and years as lockdown restrictions ease.
During the Coronavirus pandemic, Broadcast Revolution teamed up with Co-op Funeralcare to communicate key insight to audiences talking specifically about what people needed to know about death, dying and funerals during the period.
A number of strategies were employed to help raise awareness including encouraging Brits to bring back the tradition of ‘doffing their cap’ as funeral processions drive by, communicated changes as CofE churches opened up for funerals, highlighted how people could celebrate the life of a loved one as restrictions started to ease as well as responding to the Coronavirus bill as it was revealed.
During this period, Broadcast Revolution were able to secure interviews and messaging across leading broadcast outlets multiple times including BBC News Channel, LBC, Sky News, BBC Asian Network, BBC Points West, BBC Look North, BBC South, BBC Scotland, BBC Merseyside, BBC Manchester, BBC Hereford & Worcester, BBC Radio Wales, BBC Radio Somerset, BBC Radio Kent, BBC Radio Solent, BBC Leeds, BBC Somerset, BBC Essex, BBC Kent and, BBC Devon, ITV Tyne Tees.