Case Studies

Collecting revealed as the only hobby to stand the test of time as kids ditch other traditional pastimes for YouTube and computer games

Sainsbury’s commissioned research to reveal that traditional children’s hobbies such as jigsaw puzzles and building dens have seen a significant drop over the last few years as computer games have become increasingly popular pastimes for kids especially collecting where there are clear sociable benefits of this hobby for children. The Disney Heroes collectors’ cards available at Sainbury’s allow children to unlock the hero in them. We worked with celebrity mum Myleene Klass and delivered back to back interviews across the BBC network delivering 12 BBC’s.

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