Essity encourages us to keep green habits post lockdown - Broadcast Revolution

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Essity encourages us to keep green habits post lockdown

One of the positive things to come out of Coronavirus is that many of us started to appreciate our green spaces more than we had ever done before.

We were proud to support health and hygiene company, Essity who are the parent company to Cushelle, Bodyform, TENA and the key supplier of toilet paper to the NHS as they highlighted their plans to engage with the topic of sustainability within the sector.

To shine a light on the moves, we built fresh research looking at our changing sustainability habits throughout lockdown – highlighting how this period made us reflect and think about our impact on the environment more. As a result, the data showed that many of us would vote with our wallets when it comes helping the environment in the future.

To bring the story to life we teamed up with the founder of the Eden Project to discuss what truly needs to change in order for us to stick to our new found habits, with Essity calling on industry to do more to help consumers.

We’ve also aligned with campaigner and activist Ella Daish, who has been fighting for positive change – especially in the period plastic space.

Finally, we brought in Jo Pybus from Essity to showcase the importance of why business needs to start taking more action in order to help consumers make the best choices.

We’ve secured coverage across Sky News with Kay Burley, BBC Radio 4, BBC World Service, BBC North West Tonight, LBC, ITV Anglia, BBC Radio Cornwall, BBC Radio Solent, BBC Radio Lancashire, BBC Radio Devon, BBC Radio Humberside, BBC Radio Shropshire, BBC Radio Leeds as well as much of the commercial network with Sky News Radio.

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