Guardian Card – Over 70s Targeted in COVID scams - Broadcast Revolution


Guardian Card – Over 70s Targeted in COVID scams

Finding the right spokesperson for a campaign is always something we give a lot of time to when working on a campaign. While we know that celebrities gage more interest from the media, it’s still not a case of “one size fits all”. The best kind of celebrity spokesperson can relate to the story or has experienced something which our client can fix.

That’s why Jennie Bond worked perfectly for our story with Guardian Card. As you’ll hear below, Jennie’s mother who passed 4 years ago battled with dementia and wanted to ensure her finances were protected. Guardian card who have a secure debit which stops financial abuse allow their customers to feel secure that their finances will be looked after even when they cannot directly take charge of them, themselves. This is especially important given that their research has shown a quarter of over 70s have suffered financial abuse!

Jennie has been on talkRADIO, Morning Live, ITV news, BBC London, BBC Spotlight, BBC Leeds, Newcastle, Shropshire, Somerset and many other regional BBC regional and regional commercial stations!

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