Redefine Broadcast PR with IMPACT — A Smarter Way to Plan, Measure and Win on Air

At Broadcast Revolution, we believe broadcast PR deserves better than guesswork.
That’s why we created IMPACT — a custom-built planning and evaluation tool that transforms how campaigns are designed, delivered, and measured.

Built in collaboration with industry experts Richard Bagnall and Paul Hender of CommsClarity Consulting, IMPACT empowers brands to plan smarter, execute strategically, and prove the real value of their broadcast results.

1. Plan with Evidence

IMPACT uses data-driven insights to forecast outcomes before your campaign begins.
Together, we identify the factors that will truly make an impact, setting realistic benchmarks aligned with your goals and industry standards.

2. Execute with Clarity

Track your broadcast activity in real time. IMPACT’s integrated dashboards give you instant visibility into performance, ensuring you stay agile and focused on what’s working.

3. Measure with Meaning

Gone are the days of vanity metrics.
IMPACT combines quantitative and qualitative analysis mapped directly to AMEC’s Integrated Evaluation Framework and the Barcelona Principles — so you see the full picture of what your campaign achieved, and why.

• Evidence-Based Strategy
  Every campaign starts with insight, not intuition, helping you invest time and budget where it counts.
• Collaborative Partnership
  IMPACT reframes the client–agency relationship. We work with you, not just for you, sharing accountability and celebrating shared success.
• Benchmark Confidence
  With IMPACT, you’ll know what good looks like from the outset, helping you set expectations and deliver credible, board-level reporting.

Proven Results
Tested across 150+ client campaigns, IMPACT is already shaping smarter planning and more effective broadcast strategies.