Influencer marketing can be an effective means of tapping into existing audiences and accessing an engaged and loyal following.
Whether you are looking for a host of micro-influencers to support a one-off product launch, or to partner with a macro-influencer to build a long-term brand partnership, our team can provide invaluable consultancy on the best names to partner with.
Our team stays up-to-date with the latest influencers to emerge across the health, beauty, parent, home and travel sectors. We monitor their their engagement, track their followers and research competitor brands they are affiliated with to ensure no conflicts of interest.
We maintain strong relationships with agents, negotiating on our client’s behalf to agree deliverables, key messages and a fee. We ensure that our client’s interests are protected whilst working closely with the talent agents to ensure content creation and social media posts fit with the brief.
Our team offers a start-to-end influencer management service, from identification and campaign activation, right through to the debrief and analysing campaign results. We work closely with clients to advise on the right influencers to fit the brand’s needs and bolster their influencer marketing programme.
Our services include:
Identifying the right influencer talent
Our team works to pair brands with relevant influencers with strong levels of engagement. We strive to ensure our client’s money is well spent and that we are providing the most cost-effective solutions that the produce the best results.
Developing the creative and concept
We will pull together clear creative briefs for talent, but also work closely with them to help them craft the creative and delivery of content.
Distribution and paid spend
We can boost consumer engagement through paid social media to support influencer engagement campaigns.
Building the perfect influencer strategy
Our team has experience developing strategies tailored to meet the brand’s needs, whether that is a multi-tiered influencer approach utilising hero influencers and supporting micro-influencers, or a split approach.
Managing talent – negotiating contracts and deliverables
Our team is highly experienced in negotiating contracts with influencer agents, setting out our deliverables and putting together a clear creative brief for talent.
Our team can work with influencers to boost their content and produce assets which can be used across multiple communications channels.
Our team manages the whole process from start to finish, project managing the communications between brand and talent, briefing calls and contract negotiation.
Measurement of campaign success
Honest consultancy is at the heart of Broadcast Revolution’s mantra and this translates into our London influencer agency services. We make sure the clients have the right influencer package to fit their needs and provide a full campaign debrief with analysis and measurement of success. Influencers can also play a supportive role in media relations if they have a good profile and are well known amongst TV and radio media.