John Lewis - Preparing for Christmas123
John Lewis - Preparing for Christmas
We worked with the Head of Christmas at John Lewis & Partners who was talking about how Brits are preparing for Christmas early last year. Many of us are planning to go bigger and better on decorations and presents and are just excited to have something to look forward to, after everything that has happened with the coronavirus pandemic. We worked closely with our media contacts to promote this good news story, securing coverage on BBC Breakfast, BBC Radio 2, Times Radio, Talk Radio, LBC, BBC regional radio stations and more. The campaign had a total estimated reach of over 10 million listeners.