Mockery of terms “crazy” and “mad” in teen TV shows damaging young people’s perceptions of mental health say BUPA
Bupa asked for top tier broadcast coverage for the launch of their partnership with mental health charity Mind. Their aim was to drive traffic to the online resources that as a partnership they’d created and position themselves as a voice of authority for young people’s mental health. . Our challenge was to ensure that all stakeholders were happy while making sure that Bupa’s messaging was not lost. Therefore, we offered a Bupa representative, along with a Mind spokesperson for all interviews and received coverage for them both on 13 regional radio stations. Our case study also featured on Sky News sunrise and all interviews mentioned Bupa’s partnership with Mind and the online resources they had created.