Pampers - Fathers Day
Ahead of the Father’s Day we had the pleasure of working with one of the coolest dads in British rap, Professor Green. We offered him up to national media to talk about the latest Pampers campaign to support dads who have been spending more time at home with their children.
Research that we conducted with the brand indicated that 9 in 10 dads have played a more active role in childcare during the pandemic, with the vast majority witnessing milestone moments that they would have had to view ‘on demand’ had they not been working from home.
We crafted the news story that celebrated the positive impact working from home has had on dads and their relationship with their children, putting the Prof himself front and centre of our offering.
Professor Green spoke with Naga and Charlie on BBC Breakfast this morning all about our campaign and his @unlikelydadsclub support network on Instagram. Further coverage included ITV News, Channel 5 News, Sky News, LBC, Global Radio, Talk Radio and regional BBCs.