Podcast Media Relations
Podcast Media Relations
What is a podcast?
A podcast is a free service that allows internet users to pull audio files from the internet and download them to listen to. It is often an episode, which makes up a podcasting series, of audio files that are available to reach from streaming platforms.
A podcast usually features a host who will dictate the line of discussion. Often podcasts feature guests - some who are permanent features of the series, or some who just appear once.
Many people choose to make their own podcasts in order to discuss something they are interested in. Podcasts topics range from business to consumer and lifestyle, to science to news - there is a huge range of possibilities and really no limit to the potential!
Differences between radio and podcasts
There are a few key differences between podcasts and radio stations. While radio stations feature on FM or DAB, you access a podcast via a streaming service or download it. Another difference is that radio interviews might range from 5-15 minutes maximum, whereas podcast interviews tend to range from 20 minutes to 1 hour - however long the episode lasts. A further difference is that podcasts are ALWAYS pre-recorded. As a result, a lot more planning goes into podcast episodes and it is likely that a podcast interviewer will have spoken to their guest pre-recording. Podcasts are also not measured in the same way that radio stations are. Big podcasts will have an indication of their listenership through how many people have streamed their podcast (although this is not fixed as, once downloaded, a podcast might be listened to a multiple number of times).
As podcasts continue to become increasingly popular, their listenership figures continue to grow and often they have an audience which differs to that of radio listeners. As a result, podcast PR has now become part of our services.
There are different elements to this as our experience expands across promoting a podcast, from explaining and advising PR companies on how to create a podcast (see podcast creation for more information on this), through to advising on ways to get our clients onto podcasts and reach new audiences.
The audience of podcasts is generally believed to be younger than radio listeners and, therefore, is a really effective way for some brands and businesses to convey key messages to a younger target audience.
There is a podcast for every sector and our database of podcasters adheres to that. Additionally, the likes of BBC and Sky will sometimes use material recorded for podcasts on their news programmes.
To find out more on how to create a podcast, check out Podcast Creation.