Consumption, Measurement and the Future

Broadcast measurement organisations had effectively been turned off during the pandemic.

This meant that PRs had to report figures based on pre-pandemic levels, but outlets anecdotally talked about reaching peak audiences during the period.

To support clients, we undertook an analysis of media consumption during this period identifying;

  1. Media consumption: National and regional TV and radio
  2. Trust within media outlets: across broadcast, print, social media, and online
  3. Who has authority on complex issues according to the public? (EG. mask and vaccine debate)
  4. Young people’s consumption during the pandemic
  5. Approach: how have PRs dealt with broadcast
  6. What does all of this mean for the future?

Discover the full report here.