Santander - Money Manager123
Santander - Money Manager
We worked with Santander to launch and raise awareness of their new Money Manager service; a new digital tool to help customers organise their finances. We agreed directed questions with the client, which we used for the field research which we carried out. This data provided us with the quality research that was required to secure strong broadcast coverage. We secured and utilised TV presenter and consumer champion, Alice Beer, to talk about the research and how consumers are looking to take back control of their finances in 2021 after the uncertainty of last year. Alice had interviews throughout the remote radio day with stations including talkRADIO, BBC Radio Scotland, BBC Hereford & Worcester, BBC Stoke, BBC Leeds, BBC Shropshire and many more.