Broadcast Audience Research
From video insight from senior broadcast journalists to the process behind generating a news angle, we have you covered when it comes to broadcast audience research.
Broadcast Audience Research
Creating broadcast research is a trusted way to generate an interesting news angle for your audience. The idea behind this process is that we create research questions to send out to consumers to create new news. This forms part of a story that the target audience would be interested in.
The process behind this is as follows:
- Decide the key messages behind the campaign.
- Form specialist broadcast research questions considering the key messages and create questions that can provide statistics and headlines relevant to the story.
- Work with either our partnering research company – or a research company of your choice – to send out the research to a minimum of 1,000 consumers (who will be chosen based on the target audience of the campaign).
- Analyse the results and cherry-pick standout figures that could form the headline.
- Create a specialist broadcast advisory in which we use the broadcast research. This insight will focus on the most exciting statistics we know will be interesting for broadcasters and the target audience. Having broadcast research within a campaign is hugely beneficial and helps make our client’s story relevant to the news agenda.
As a specialist broadcast consultancy, we pride ourselves on our knowledge of the media and the clients we work with. Part of the way we do this is through the insights we provide.
Our team of experienced broadcast media specialists means we have strong relationships with media contacts across national/regional TV and radio outlets. We have regular meetings and discussions with our media contacts so that we are the first port of call when broadcasters are looking for something specific. We know how to frame a story, the topics to frame it around, and the assets that broadcasters will need to take an interview.
When working with a client, it’s essential for us to have strong knowledge of the broadcasting potential of their field. We analyse previous and current clients, their competitors within broadcast, and the broadcast presence of our clients before and after campaigns. This in-depth analysis allows us to ensure our campaigns achieve maximum broadcast potential and ensure our clients stand out from the competition. It also allows us to explain how to make the most of opportunity based on our knowledge of required assets.
To find out more about how we can support you, please email us here.
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