I have loved being in the world of Broadcast PR for over 20 years' working with some amazing brands to deliver broadcast coverage on TV & Radio. I love getting under the skin of a client and a brief and seeing how broadcast can be best used to deliver a clients messaging across top tier media. I still get a buzz from seeing a client on national TV or hearing them on the radio. I am also known as Spill-I-Am as I always seem to forget to avoid having fried eggs, soy sauce or burritos before meetings.
Clients have a golden rule with me that I am not allowed to call before 1030 to allow them at least 2 coffees before they speak to me and they are prepared for my volume and energy. When not in the office, you will find me watching, playing, coaching sport with or (if Mrs Caplin allows) without my kids.
Favourite broadcast presenter/show: Magic At The Musicals……….don’t knock it until you’ve tried it!!!
Senior Account Manager
Over the last three years I’ve worked closely with brands such as Uber, the University of Bath, Amazon, Santander and Royal National Institute of Blind People to land top tier broadcast coverage. As a bit of a news junkie, I am passionate about reacting to the daily news agenda, working closely with clients to build long term strategies to get their brand on broadcasters’ radar, and creating meaningful and impactful campaigns that drive change.
A country, Midlands girl at heart, I’m also referred to around the office as “Sazzle”, “I’ll have a tea please” and “the snorter” when I laugh. I love reading, yoga, investigative journalism podcasts and if I’m not at work I’m usually getting a sweat on at spin or planning my next big holiday adventure.
Favourite broadcast presenter/show: Gayle Lofthouse on BBC Radio Leeds at teatime. She’s a gem.
I joined BR as a gossip column reader but have since been converted to a real news lover who enjoys nothing as much as impressing my friends and family with my knowledge of current affairs. My favourite campaigns are those supporting a cause and I am proud to have worked along side prominent charities such as Time to Change and Spread a Smile.
As the newest team member at BR, I embrace being surrounded by almost 60 years of combined experience and aim to utilise my flair in blogging, instagramming and making people laugh (admittedly often at me rather than with me). My boss did always say work hard, play hard.
Favourite show- This morning with Holly and Phil
Having explored the realms of journalism and ‘traditional’ PR, I turned my hand to broadcast PR in 2009 and it’s safe to say – have never looked back.
My career in the industry has spanned so many different sectors; from consumer to healthcare and everything in between. I often think that’s what keeps be glued to broadcast as each and every campaign is so different. Other than starting my own agency, by far my career highlight to date was playing a key role in Always’ #EndPeriodPoverty campaign which resulted in the Government changing the law, and is still running 4 years later.
My working week is usually full of meetings, catching up with my lovely clients and writing proposals – but I love nothing more than getting out and being creative; whether that’s on a video shoot, producing podcasts or just a good ol’ brainstorm where I get to flex my creative muscles!
My favourite broadcast show? Since Phil stole Magic at the Musicals (it really is truly brilliant), I’ll have to plump for Nick Ferrari or Iain Dale on LBC.