UK TV & Radio Media Relations
UK TV & Radio Media Relations
At Broadcast Revolution, media relations is at the heart of what we do. Our work incorporates both television PR and radio PR, across national and regional broadcasters.
Our primary aim is to get our client's key messages out to the top tier broadcast outlets. One of our core beliefs is that we'd rather secure coverage on fewer quality outlets, than secure coverage on multiple outlets with less impact. In other words, quality over quantity.
We also pride ourselves on adapting our media strategy as necessary for each client. Certain campaigns are more suited to national coverage and others to regional coverage - this changes from client to client and campaign to campaign.
Our specialist team of five experts has over 50 years of broadcast experience in TV and radio PR and, as a result, has an extensive database of media contacts and great relationships with national and regional media. We always have current knowledge of what different programmes are looking for and what will work well for our clients.
You might find that TV PR and radio PR differs slightly at Broadcast Revolution, when compared to to other agencies. We offer media relations services within two distinct realms:
1) Proactive campaigns
This type of campaign is the one most people are aware of - the announcement campaign. When a new product is being released or announcement has been planned, we work on a proactive campaign where we plan the creation of the story and start conversations with the media to secure coverage.
2) Reactive campaigns
We keep up-to-date with the news to ensure any messaging we send out is current and relevant. This is where reactive campaigns become more applicable. Every day our team is across the latest news and, as part of this process, we are constantly on the look out for angles which are relevant for our clients. If we see something that we think our client could comment on, we will contact them immediately and find out who is available to comment. Following this, we'll reach out to our media contacts and offer our clients for same day interviews. Due to the fact that we reach our media contacts so quickly, we often secure coverage this way - supporting our clients in becoming an integral part of the news agenda.
Adaptations based on Covid-19
As Covid-19 hit, everyone had to adapt - including us and our clients. Throughout this time, news was the priority for all and we wanted to make sure we were a part of that. As a result, we formed a Covid-19 spokespeople list.
On our list, we cover almost every sector with our clients providing expert comment on a range of subjects. We are taking on new clients who wish to be added to our spokespeople list, which we send to the media each week thereby securing interviews across many different programmes. This has now become a third realm which is continually developing and will continue to do so, for as long as the Covid- 19 story continues.