Case Studies

University of Bath experts offer insight and analysis of the COVID-19 crisis

During the unprecedented uncertain times of the Coronavirus crisis, broadcast media have never been more reliant on hearing from experts to help guide them and their audiences through the pandemic. We have been working closely with the University of Bath to collate a list of their experts across different sectors: Science, Business and Economics, Psychology, Health and Wellbeing, and Politics, offering professors up to broadcast media to analyse the impact of the virus and explain the government’s latest measures. Pitching the list out on a weekly basis to national broadcast media and reacting to the daily news agenda has meant we have secured 33 pieces of national coverage to date across: BBC Radio 4, BBC Radio 5 Live, BBC Radio 2, BBC News Channel, Sky News, LBC and Talk radio.

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