Zwift launch celebrity cycling challenge to raise money for Wheels for Heroes
We had the pleasure of working with sporting legends Kevin Pieterson and Chris Froome who teamed up with our client Zwift to host a celebrity cycling challenge to raise money for Wheels for Heroes. ‘The Race’ was to be hosted on Zwift’s virtual fitness platform and our task was to drum up interest in the lead up to the virtual event to drum up viewers and funds to go to the charity. We utilised the celebrity and sports people who were taking part on the event and offered them up to national broadcast media on the Friday before the event to talk about the challenge and Zwift’s role as host. Coverage secured included Good Morning Britain and BBC Breakfast who included the footage of Zwift’s virtual course, as well as BBC Radio 5 Live Breakfast, BBC World Service, Radio X with Johnny Vaughn and regional BBC’s.