2026 Broadcast Trends Report - Many Waves of Broadcasting
The Art of Amplification, The Battle For Attention & How To Make Impact
Broadcast is one of the most powerful ways to build trust and shape conversations, but the landscape is evolving fast. How can PRs bridge the art of human storytelling with the multi-platform sophistication of the modern broadcast ecosystem and deliver something incredible? We commissioned former BBC Senior News Editor, Anna Stewart, to speak to masters of the craft from the worlds of broadcast and PR to find out.
The result is an in-depth picture of what you need to know to make the most of ‘the many waves of broadcasting’. If you want to give producers and audiences something brilliant to play with, this is your guide.
How to shape a broadcast campaign moment
The Many Waves of Broadcasting is a new report designed to help you understand how to truly shape big broadcast moments – offering a clear blueprint for PRs to create messages that not only land in the moment, but deliver lasting impact. Learn how:
- Stories are crafted, amplified, and sustained across today’s many waves of broadcasting – from the first big on-air moment, to social chatter, to an evergreen impact engine.
- What journalists really need from PRs in today’s stretched newsrooms.
- How campaigns can move beyond awareness to drive behaviour change, reputation and action.
With real-world examples and insights from journalists and PR/communications leaders working at the top of their game, this report uncovers what truly makes a broadcast moment resonate and spread through the modern impact ecosystem.
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There have been endless “Big Broadcast Moments” in the last year that have got the nation talking – some of which have made us laugh, cry or even change our behaviours. In our report, we delved into how these kinds of moments are made and amplified:
Chapter One: The DNA of Broadcast Success: How to Get the Nation Talking
Whether it’s award-winning, high-impact moments, or a “Tuesday afternoon” booking, great broadcasting comes from the same set of ingredients.
Chapter Two: From Airwaves to Algorithms: The Many Waves of Broadcasting
The biggest moments don’t stop at transmission. They move in waves; Broadcast lights the spark. Clips spread the story. Search keeps it alive.
Chapter Three: Broadcast Context: Broadcast in a Changing Landscape.
What’s really happening behind the scenes?
Chapter Four: The Power of Broadcasting To Make Change
When a campaign really cuts through, what shifts in the real world?
Chapter Five: The Broadcast Blueprint for PRs
The top seven themes that came from the presenters, editors and comms leaders who generously gave so much of their time and wisdom for this report.
Broadcast Trends Report Contributors
The Many Waves of Broadcasting is authored by Anna Stewart, a journalist with more than twenty years’ experience in BBC newsrooms, and draws from the insights of several presenters, producers and comms leaders:
- Tony Livesey – Presenter, BBC Radio 5 Live
- Caroline Turner – Planning Producer, BBC Breakfast
- Ayshah Tull – Presenter and Journalist, Channel 4 News
- Calum Macdonald – Presenter, Times Radio Breakfast, and Political Podcaster (Holyrood Sources / Whitehall Sources / Stormont Sources / Senedd Sources)
- Andrew Silke – Social Editor, Bloomberg News (leading digital audience and social video across EMEA)
- Luke Stallard – Head of Corporate Communications, Virgin Media O2
- Charlotte Speedy – Director of Communications, Guide Dogs (The Guide Dogs for the Blind Association)
- Caz Nicholls – Director, MatchFit; former Head of Communications, England and Wales Cricket Board – Planning, Strategy & Engagement
- Tony Roddam – Media & PR Manager, School of Management, University of Bath
- Toby Dicker – Founder, The Chapel hairdressing group; Co-founder, Salon Employers Association and British Hair Consortium
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