Livestreaming the launch of Dulux’s ‘Colour of the Year’

When brands are looking to engage with a global audience through key corporate events, livestreaming can provide human connection across continents and leave a lasting impact. What’s more, BR Studio can help brands capture content that resonates long after the curtain has come down – delivering evergreen assets and enriching later campaigns. 

Who Are They: The UK’s leading paint brand.

Sector: Home Improvement 

Objective: Achieve the full potential of Dulux’s ‘Colour of the Year’ event to engage and enthuse internal audiences, customers and industry insiders through livestreaming and dynamic content capture. 

The Challenge: In the years after the pandemic, many companies found their employee network stretched geographically, and Dulux was no exception. Requiring the use of remote streaming technology to reach their full audience, Dulux approached BR Studio with the challenge of making their hybrid event engaging for everyone – whether they were there in person or online.

What We Delivered: Every year, Dulux announce their ‘Colour of the Year’ to their employees and customers at a launch event where designers, customers, retailers, and Dulux staff all come together to network and hear from their peers about the latest industry trends.

Our production brief was to make this event accessible to an online audience based outside of the UK, as well as capture b-roll and create an on-demand version of the event for the brand to use in future years.

We livestreamed the panel discussion to a global audience, using a multi-camera set-up to create a more dynamic viewing experience. We managed Q&A’s from the online and in-person audience, and provided high-quality evergreen video assets to the brand for future use. 

The Impact: The result was a successful, informative, and engaging event delivered seamlessly.