Intrepid Travel: Sustaining Brand Visibility with a Core Travel Audience

Objective

Intrepid Travel’s objective was to maintain consistent brand visibility with its core audience of experience-led, values-driven travellers. In a competitive and fast-moving travel market, the brand needed to stay front of mind with consumers actively considering their next trip.

Rather than relying on a single hero campaign, the focus was on sustained relevance, ensuring Intrepid featured regularly in the national conversation around travel, trends and global events.

Ultimately, the goal was to reinforce Intrepid’s position as a leader in responsible, small-group adventure travel, while driving awareness and consideration throughout the year.

Strategy

We implemented a sustained drumbeat of broadcast coverage and campaign moments across the calendar year. Distinct campaign launches were aligned to key travel booking periods, each delivering a strong, media-friendly hook.

Alongside proactive launches, we embedded a consistent newsroom strategy, positioning senior spokespeople as authoritative voices on global travel trends, geopolitics, overtourism and breaking international events.

By combining planned campaign peaks with rapid-response commentary, we ensured Intrepid maintained visibility between major moments, creating consistent exposure rather than short-term spikes.

Impact

33 pieces of campaign coverage across four major moments.

7,013,000 total campaign reach.

High-profile newsroom placements including Sky News, BBC Radio 4 and LBC, reinforcing authority and sustained visibility.