Guide Dogs raise awareness of the dangers of e-scooters

  • ClientGuide Dogs
  • ObjectiveRaise awareness the dangers of e-scooters

Following the growth in popularity of e-scooters, the charity Guide Dogs commissioned the UK’s first crash testing of e-scooters in the UK.

The charity did this to raise awareness of the serious threat e-scooters pose to the public, especially older people, children and the two million people living with sight loss.

We used the findings of this research, along with a spokesperson from the charity and case studies to secure coverage on the story.

It aired across BBC Breakfast, BBC North West Tonight, ITV Meridian, GB News, and regional BBC Radio.

Coverage: BBC Breakfast

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